Simon Baldwin

Simon Baldwin

Senior Vice President (Asia Pacific), SecondMuse

Simon is Senior Vice President (Asia Pacific) at SecondMuse, overseeing strategy, growth, client management, and program delivery across initiatives that strengthen circular and regenerative economic systems. His work spans projects to reduce ocean plastic pollution and build nature-positive economies with multi-sectoral alliances across Asia. Previously, he led programs like The Incubation Network in South and Southeast Asia and the Ocean Plastic Pollution Accelerator in Indonesia. A systems architect, researcher, and entrepreneur, Simon develops solutions to complex social and environmental challenges, drawing on experience across private, government, NGO, and UN sectors in over a dozen countries. He lives in Singapore with his family. 


The Speakers

Meet the thought leaders and innovators shaping the future of the well-being economy.



Beatrice of York

Founder, By-Eq Limited and Trustee & Co-Founder, The Big Change Charitable Trust


Omar Ben Yedder

Group Publisher and MD, IC Publications


Amanda Xu

Practitioner, OCTAVE Living


Will.i.am

Founder, FYI


Frederic Werner

Chief Strategy and Ops, AI for Good, ITU


Sam Warach

Founder, NextStep Health and Angel Investor


Kaye Vitug

Co-Founder and Co-CEO, Unlocking Eve


Adela Villanueva

Co-Founder and Managing Partner, TIO (The Impact Office)