Rym Ayadi

Rym Ayadi

Founder & President, Euro-Mediterranean Economists Association (EMEA)

Prof. Rym Ayadi – EMEA Founder and President, Professor at the Bayes Business School, City St George’s, University of London, Co-Founder of the Brain Capital Alliance and of the Brain Economy Hub 

Professor Rym Ayadi is Founder and President of the Euro-Mediterranean Economists Association (EMEA), a Barcelona based regional Think Tank that serves as a leading independent and innovative policy research institution. Co-Founder of the Brain Capital Alliance and the Brain Economy Hub, and founder and Director of the Euro-Mediterranean and African Network for Economic Studies (EMANES), Professor at the Bayes Business School, City St George’s, University of London, and Senior Advisor at the Centre for European Policy Studies (CEPS). She served as the Chair of the European Banking Authority (EBA) Banking Stakeholders Group (BSG) of which she acted as elected Chair from February 2019 to July 2024. 

Professor Ayadi is an Economist and international academic expert on international business and financial systems, financial markets and institutions, global financial regulation and governance, and socio-economic development and foresight in economies in transition. She is currently Member in several international high- level Academic, Advisory Committees and Editing Boards. For more information, please visit www.rymayadi.com 

One-liner quote:  

“Leaders bridge divides by investing in brain health and skills—cultivating empathy, cognitive flexibility, and trust – because a thriving brain economy is the common language that unites sectors, cultures, and perspectives.” 


The Speakers

Meet the thought leaders and innovators shaping the future of the well-being economy.



Beatrice of York

Founder, By-Eq Limited and Trustee & Co-Founder, The Big Change Charitable Trust


Omar Ben Yedder

Group Publisher and MD, IC Publications


Amanda Xu

Practitioner, OCTAVE Living


Will.i.am

Founder, FYI


Frederic Werner

Chief Strategy and Ops, AI for Good, ITU


Sam Warach

Founder, NextStep Health and Angel Investor


Kaye Vitug

Co-Founder and Co-CEO, Unlocking Eve


Adela Villanueva

Co-Founder and Managing Partner, TIO (The Impact Office)